This article focuses on providing new members with an effective join/signup process. Although some of these principles may seem obvious, I’ve gone through plenty of membership signup forms that still suck. So hence the post.

20 Do’s and Don’ts of Effective Web Typography In a previous article here on Web Design Ledger, I broke down 20 do’s and don’ts of effective web design and today I would like to keep up with that topic and go over 20 do’s and don’ts of effective web typography. It’s an important part of [...]

It’s worth repeating that the single most important thing you can do to build appeal, mood, and ambiance for your site is to select an appropriate color scheme. There really are no awful colors—any color can look attractive when placed with appropriate color companions. Even though web colors are mixed differently than traditional media, that [...]