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Know Your Typefaces!

Tags: Amanda Smith, Berlin, Bradley Hand, C. E., Dawn Shaikh, Dr. Shaikh, energy movement, G. J., Gigi Georgia Consolas, Kristen Lucida, Osgood, P. H., Perpetua Incised, sans serif, scaled scores, Seattle, semantic differential scales, semantic scales, serif, Suci, Table, Tannenbaum, text introduction, typeface, typefaces, Vivaldi
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Know Your Typefaces! Semantic Differential Presentation of 40 Onscreen Typefaces Dawn Shaikh* – User Experience Researcher (Seattle/Kirkland UX Team) Summary. This article presents results from a study investigating the personality of typefaces. Participants were asked to rate 40 typefaces (from serif, sans serif, display, and handwriting classes) using semantic differential scales. Responses are shown by [...]

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Know Your Typefaces!