Configure your Page’s “Settings” to allow more participation. The new Facebook Pages that launched in March 2009 were designed to encourage more action and participation by your fans. The old design had very little wall posts or discussions. People became a “fan” and sporadically read “Updates” and that was it. The new Pages have demonstrated [...]

Real-time social graphs (connectivity between people, places, and things). That’s why scaling Facebook is hard says Jeff Rothschild, Vice President of Technology at Facebook. Social networking sites like Facebook, Digg, and Twitter are simply harder than traditional websites to scale. Why is that? Why would social networking sites be any more difficult to scale than traditional web sites? [...]